Cookie Policy

A cookie is a small text file that stores information about a user's browsing activity and interactions with a website. When you visit a website, it create a small text file and store in your browser or in the device, and when you visit the website again, the cookie allows that website to recognize your browser, this makes navigating and interacting with our websites a more efficient and personalized experience.

Cookies set by the website owner in this case, Equilay are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies".

Third party cookies enable third party features or functionality to be provided on or through the website. The parties that set these third-party cookies can recognise your computer or mobile device both when it visits the website in question and also when it visits other specific websites.

(i) Persistent cookies remain on your device for a set period of time or until deleted. These cookies help us remember user preferences and settings and provide a more personalized experience when you return to the Platform. For example, they may store your preferences or settings on the Platform.

(ii) Session cookies are temporary cookies that are deleted when you close your web browser. They are primarily used to manage user sessions and ensure the proper functioning of the Platform. For example, session cookies help keep you logged in as you navigate between pages.

We use cookies for several reasons. Some cookies are required for technical reasons to for our website to operate properly, unable us to perform analytics and checking the functionality.

Strictly Necessary Cookies

These cookies are essential for the operation of the Platform. They enable core functionalities such as security, authentication and network management. When a user logs in to the Platform, these cookies help maintain the user's session and keep the user logged in while navigating between different pages. They also ensure that secure areas of the Platform, such as the user dashboard, function properly without requiring repeated login. Without these cookies, the Platform may not function correctly.

Functional Cookies

These cookies are used to enhance the functionality and personalization of the Platform. They enable the Platform to remember choices made by the User and provide a more customized experience. For example, these cookies may remember user preferences such as language settings, display preferences, or dashboard configurations so that the User does not need to reset or re-enter the information each time user visit the Platform.

Analytics Cookies

These cookies help us understand how Users interact with the Platform and used for website usage measurement, traffic analysis, performance monitoring and understanding user behaviour and improving the platform. This helps Equilay improve the performance, design, and functionality of the Platform and Services. We use Google Analytics 4 (GA4) for these purposes. Analytics cookies are only activated after you provide consent through the cookie banner, where required under applicable law.

Third party Cookies

Equilay may use third-party service providers to support the operation, security, performance and functionality of the Platform. These third parties may place cookies or similar technologies on your device to provide their services. Third-party cookies may be used for website analytics, authentication, hosting, payment processing, or other technical services that assist in the operation and improvement of the Platform. Equilay does not control the cookies placed by third-party service providers. Users are encouraged to review the privacy and cookie policies of such third parties to understand how they collect and process information.

Marketing and Advertising Cookies

Marketing and advertising cookies are used to measure the effectiveness of our marketing campaigns, understand user interactions with advertisements and deliver more relevant advertising to users based on their interests and interactions with the Platform and website. These cookies may be used to:

• measure conversions resulting from advertising campaigns, including through Google Ads Conversion Tracking
• analyse the performance and effectiveness of our advertising campaigns
• enable Google Ads Remarketing to display relevant advertisements to users who have previously visited our Platform or website
• support other advertising and marketing technologies that help us improve our marketing activities and better understand audience engagement

Equilay may use Google technologies to analyse website usage, measure the effectiveness of advertising campaigns, and improve the performance of the Platform. These technologies may include:

• Google Analytics 4 (GA4) to analyse website traffic, user engagement, and Platform performance
• Google Ads Conversion Tracking to measure conversions and the effectiveness of our advertising campaigns
• Google Ads Remarketing to display relevant advertisements to users based on their previous interactions with our website
• Google Tag Manager (where implemented) to manage and deploy website tags and scripts
• Other Google measurement and advertising services that may be implemented from time to time to support analytics, advertising, and marketing activities

Equilay displays a cookie consent banner when you first visit or access the Platform or website. The banner allows you to make an informed choice regarding the use of non-essential cookies. Through the cookie consent banner, you may choose to:

• Accept All cookies
• Reject All non-essential cookies; or
• Manage Preferences by selecting the categories of non-essential cookies that you wish to allow

Your cookie preferences are stored using browser cookies and/or similar technologies, including local storage, so that your preferences can be remembered on subsequent visits. Once your preference has been recorded, the cookie consent banner will not be displayed again unless your consent expires, you change your preferences, or the stored cookie or local storage data is deleted or cleared.

Effect of Cookie Choices

If you accept cookies:

• Essential cookies will remain active
• Analytics cookies (Google Analytics 4) will be enabled
• Marketing cookies (Google Ads) will be enabled
• We may collect usage and advertising performance data

If you reject cookies:

• Only essential cookies will remain active
• Analytics and marketing cookies will not be activated
• No tracking for analytics or advertising will occur through cookies

Consent Based Loading

Analytics, Advertising and Marketing cookies will not be activated or loaded on your device until you have provided your consent through cookie preference mechanism, except where such technologies are strictly necessary for the operation of the platform or otherwise permitted under applicable law.

Consent Withdrawal

You may modify or withdraw your cookie preferences at any time through the Cookie Settings link available on our website. Changes to your preferences will apply to the future use of non-essential cookies and similar tracking technologies.

Consent Validity and Expiry

Your cookie consent preferences will remain valid for a period of [validity period], unless updated or withdrawn earlier by you. After this period, we may request your consent again through the cookie banner. We may also want you to provide consent again in certain circumstances, including where:

• cookies or local storage data have been cleared from your browser
• you access the Platform using a different browser or device; or
• you use private or incognito browsing mode, which may not retain previous consent settings

You have the right to decide whether to accept or reject cookies.

When you visit our website for the first time, a cookie consent banner pop ups and will ask you to accept, decline or reject or manage your cookie. User can manage their cookies by accepting, declining and managing cookies. If you choose to reject the cookies, you may still use our website, however your access to some functionality and areas of our website may be restricted.

The cookie choices you make are browser and device specific. If you clear your cookies from your browser from your device, your choices will need to be re-entered or reset.

Necessary cookie is always active, required for the website to work for sessions, security tokens and for your consent record. Necessary cookies cannot disable, whereas Analytics cookies, Functional cookies and Marketing cookies are optional, user or client company can unable or disable them at any time.

Equilay may update or modify this Cookie Policy from time to time to reflect changes in applicable laws, technology, our business practices or the services provided through the platform. We encourage Users to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies. Continued use of the Platform after the revised Cookie Policy is posted constitutes acceptance of the updated Cookie Policy.

If you have any questions, concerns, or require any clarification regarding these Terms and Conditions or the Services, you may contact the Company at: